Astrakan

Goal

Identifying the main correlations between photo naming and tagging and increasing the popularity of stocks.

Solution

Astrakan Agency is one of the leading Sweden photo producers. Their business model is based on the worldwide photo stock agencies, through which they sell. They found out that the same photo can be sold with different results on different stock websites. They wanted to know the reason why this happens and improve sales on each website. We have developed a platform that gathers data about tags, photos from different stock websites and shows analytics of their sales.

Features

Data warehousing, modeling, and structuring of 4-year sales transactions. Powerful sales/marketing instrument created via Dynamic Visualization. Statistical data analysis allows for the finding of the main trends in naming, that affect sales.