Our Approach

Whether you know exactly what you need to implement or you’re still working out the concept, the combined power and creativity of our team will come up with the product solution that suits you perfectly. How do we do it?

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Problems & Needs Analysis
Before starting any project, it is essential to validate the idea to make sure you are addressing a real market demand. We do this through what’s called a "Pain-Need-Desire" analysis, where we laser-focus on the product's goal, competitors, target users and business model. If we discover excessive risks ahead, now is the best time to handle the pivot.
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Solution Generation & Prototyping
The next stage is product formation – we need to create a competitive solution that will perfectly hit the core customer’s need. We do this with business analysis – preparing vision and scope, product backlog with core features and, of course, prototyping. It's important to finish this stage with something in our hands to show to prospective investors, partners and customers.
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Architecture Design & Project Plan
As soon as the high-level features have been described, we need to finalize a development plan. This is where we specify the team, prepare a release and delivery plan and decide key milestones. It is essential to design the project architecture before actual development starts in order to make it scalable and ready for future modifications.
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UI & Features Design
Next, we can dive into development sprints. Every sprint starts with defining the exact specifications that the entire technical team will use. From there, the teams create a user-friendly and clean interface that will impress the user at first sight.
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The prototype, specification and design are all ready, and the development team's moment of glory is here. The newly-formed project crew already has extensive experience collaborating within the company. Under the direction of a project manager, the engineers work their magic to transform our previous steps into a full-scale product.
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Quality Assurance
To err is human. Although we keep errors to a bare minimum at the development stage, there is always a QA engineer to test everything we’ve done. Here, the team polishes out the last nicks and burrs to ensure that the system is perfect.
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Results Review
Once the sprint implementation is ready we need to validate its results, gather customer feedback and dive into the next iteration. Along the way we track all main development KPIs to enable continuous improvement to the process.