To reduce costs on obtaining up-to-date market information.
Companies decide upon the information they need, publish missions (implying data gathering), and people complete them. As the result the users earn some money and company managers get necessary information and have it analyzed according to the selected parameters.
We eliminate the necessity to employ huge research staffs in the locations we need the data from, involving simple people into our market research activity.
Instead of hiring a huge amount of workers in different cities companies can publish some missions for simple people (like “take a photo of our products in the shop “N”).
After people pass that missions, they can get some bonuses and company managers can analyze market without using a large army of workers in every city.