Data Driven Marketing

Duration

3 months

Categories

Technologies

Ruby on Rails

Platforms

Web

Team

Project Manager, Business Analyst, Web Developer

Goal

Increase the ROI of the marketing campaigns by personalization and custom approach.

Solution

The client is the leading marketing agency in UK. The task was to implement effective personalized ad campaign by using 3d party data.

Main Challenge

Processing data that is taken from social media sources. The kind of data is very differ.

Features

Collecting the email/phone numbers of the loyalty program customers; collecting & Modeling the data from LinkedIn, Twitter, FB, Google+ and other 3d party sources; customer profiling by social status, interests, lifestyle, working industry and etc.

Competitive Advantage

In the result customer has received clear customer’s portrait. It helped to prepare very personalized advertisements, which are more likely to interest the user.