Increase the ROI of the marketing campaigns by personalization and custom approach.
The client is the leading marketing agency in UK. The task was to implement effective personalized ad campaign by using 3d party data.
Processing data that is taken from social media sources. The kind of data is very differ.
Collecting the email/phone numbers of the loyalty program customers; collecting & Modeling the data from LinkedIn, Twitter, FB, Google+ and other 3d party sources; customer proﬁling by social status, interests, lifestyle, working industry and etc.
In the result customer has received clear customer’s portrait. It helped to prepare very personalized advertisements, which are more likely to interest the user.