Increase sales and average cheque.
Euroopt is one of the biggest retail chains in Belarus (344 stores) and leading grocery eStore. Basing on the eStore Big Data Stone Labs increased the average cheque using upsell, down-sell (basing on the historical user transactions), increased the average cheque using cross-sell (basing on the predictions of the user’s preferences), and increased sales by reactivating «sleeping» customers.
As the data was confidential, it was highly important to provide enough security. It was reached by Data Depersonalization and Transaction Encoding.
Processing large amount of different data about customers and their preferences, history of purchases, Big Data analysis and processing, formation of proposal model, email newsletter, data visualization.
Email Newsletter has worked very successfully and sales in shops were increased.